NBC Universal
Product Designer / 2021 - Present
•Led multiple user experience features from planning to launch within an agile environment to all digital platforms across NBC Universal app.
•Collaborated operational key insights within global cross-functional teams, such as; engineers, product, sales integrations and marketing.
•Conducted and elaborated a Figma design system to maintain a consistent brand guide across all user flows for NBC app & Show Apps.
•Prioritized feature sets to dynamically increase our subscription base KPI’s.
•Led multiple A/B testing research and experiments to validate feature metrics.
•Collaborated operational key insights within global cross-functional teams, such as; engineers, product, sales integrations and marketing.
•Conducted and elaborated a Figma design system to maintain a consistent brand guide across all user flows for NBC app & Show Apps.
•Prioritized feature sets to dynamically increase our subscription base KPI’s.
•Led multiple A/B testing research and experiments to validate feature metrics.
NATIONAL CINEMEDIA (NCM)
UX/UI Designer / 2020 - 2021
•Designed & created a new directional rebrand and user experiences of noovie.com website.
•Researched market opportunities in collaboration of the editorial department to fulfill entertainment coverage.
•Implemented a new design system that improved the team’s ability to streamline the design process.
•Researched market opportunities in collaboration of the editorial department to fulfill entertainment coverage.
•Implemented a new design system that improved the team’s ability to streamline the design process.
SONY PLAYSTATION
UX/UI Designer / 2019 - 2020
•Supported operational maintenance of content key art within Sony Vue Product.
•Collaborated with the UX team to integrate legacy user experiences to Sony Vue.
•Analyzed features insights and produced new user experiences flows.
•Collaborated with the UX team to integrate legacy user experiences to Sony Vue.
•Analyzed features insights and produced new user experiences flows.
FOX NETWORK GROUP / FOX SPORTS
Art Director — UX/UI Designer / 2006 - 2019
•Led Fox Deportes global cross-functional design team to design a unique web and mobile ecosystem experiences.
•Collaborated on the first FOX cross-functional app with a mix of sports and entertainment streaming content.
•Designed unique team/sport fan TV experiences through major events, such as; FIFA World Cup, Nascar, NBA, and more.
•Collaborated on the first FOX cross-functional app with a mix of sports and entertainment streaming content.
•Designed unique team/sport fan TV experiences through major events, such as; FIFA World Cup, Nascar, NBA, and more.
MEXICANA AIRLINES
Designer / 2006 - 2006
Designed promotional landing pages for daily, weekly and monthly online promotional airfares. Worked directly with engineering to produce creative HTML front end comps. Collaborated with clients and partners of Mexicana Airlines to deliver on marketing collateral.
DIRECTV
Production Artist / 2005 - 2006
Supported the online production team with daily maintenance and design updates for the website. Worked with the design team to create weekly and monthly promotional pages, and static/flash banners. efforts for the e-newsletter and email marketing communications as needed.
ABC.com (Internship)
Jr. Designer / 2005 - 2005
Worked with Art Director to create and design banners & wallpapers promoting prime time shows for ABC.com. Updated daily content for all ABC.com sites and provided front end improvements for HTML modules.
Freelance
EvolveMe, TOCA Football, NBC Sports Network, KeyPR, and Enso2
EDUCATION
Art Institute Of California / B.S., Interactive Media Design
Brooks College / A.S., Multimedia
Brooks College / A.S., Multimedia
Bilingual in English & Spanish